Plenary session. Who has the power? Why do new players win the market so rapidly? Who is next?
Disruptors like Vkusvill, Krasnoe & Beloe, Yarche!, Svetofor do not just grow in two-digit numbers, but also rapidly capture their share of the national market.
In the first half of 2018, the chain Krasnoe & Beloe became the second FMCG retailer in Russia in terms of the rate of opening new stores, outperforming Magnit chain, and the chain Yarche! was listed among top 50 the most rapidly growing Russian companies according to RBK. The retail chain Svetofor from Krasnoyarsk is entering Moscow and outer Moscow markets and planning to open up to 30 stores, as well as enter the foreign market!
All these chains are already listed among top ten chains — this is the real market redistribution.
The opening of the top leader's annual forum is dedicated to the reasons of new players’ success, their growth drivers, as well as to what response is to be expected from market “veterans”.