10:00 — 11:30 Байкал
Plenary session. Going online! How to work with food online

It is food that will drive the growth of e-commerce in the coming years.

In mid-January, UBS Investment Bank published a forecast for the e-commerce industry development in Russia with the food being named the main industry driver. To a great extent, this is due to the opening of e-shops by the largest food retailers like X5 Retail Group, O’Key, Azbuka Vkusa, etc. Moreover, the online channel is becoming a full-fledged perspective business line rather than just a nice add-on to the offline-store.

  • How do large retailers and manufacturers plan to develop online and efficiently organize all the operations of food storage and delivery?
  • Why don’t all the large retailers and manufacturers go online?
  • New strategies of sales. Dark stores concept.
  • How to solve fresh food delivery problem?
  • How do delivery services work with food? What difficulties do they face?

Maxim Babikov, E-Commerce Director, Mars Wrigley Confectionary

Mstislav Voskresenskiy, Managing Partner, Directfood

Dmitriy Devyatov, Media and E-Commerce Manager, Perfetti Van Melle

Светлана Моисеева, экс-руководитель по электронной коммерции, «Объединённые кондитеры»

Марина Ольхина, экс-коммерчечкий директор «Утконос», исполнительный директор в Avon

Tatiana Podofedova, Head of Online-Marketing, E-Commerce Department, Perekrestok

Олаф Франк , руководитель отдела мультиканальности, «Гиперглобус»

Александр Шуркаев, руководитель направления онлайн-ритейла, Nielsen Россия

1 march