Рус Eng
Рус Eng

Programme

10 october 11 october
5
october
9:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
09:30 — 10:00
Morning coffee
10:00 — 11:30 Hall «Baykal»
Plenary session. Innovation and modern digital technologies. How to develop corporate startup mentality and innovation culture?

The era of the triumph of high technology, artificial intelligence and virtual reality is rapidly changing the fashion retail market. Possession of data and readiness for constant changes becomes the only key to success.

  • Interactive mirrors
  • Mobile application for shop assistants
  • Chat bots
  • Digital Signage
  • 3D and VR/AR technologies in e-commerce

Kim Altyshev, Retail Operations Director, Puma

Pavel Zhdankin, Founder, Proskater.ru

Ksenia Loginova, Project Manager, ADDREA

Inna Lyubashevskaya, VP of Client Relations, Mercaux

Andrey Revyashko, IT-Director, Wildberries

Lubov Ribakova, Founder, CEO, Luxe Retail
Advanced it solutions for retail: closer to customers, faster than competitors

Yaroslav Savin, CEO, VostokInvestGroup

11:30 — 12:00
Coffee break
12:00 — 14:00 Hall «Baykal»
Session on commercial negotiations. One-on-one meetings: negotiations between manufactures and retail shops, online retailers, marketplaces, showrooms, developers and supermarkets

Mozaika
Nadezhda Egorova, Senior Rental Manager

Aliexpress/Tmall
Anastasia Lysikova, Business Development Manager

eBay
Anastasia Yanovskaya, Business Development Head in Russia and emerging markets in Europe

Familia
Ekaterina Bodina, Buyer
Maria Galamaga, Director of Category «Childhood»
Anna Privalova, Commercial Director
Anna Volgina, Commercial Director

Fashion House Outlet
Juliana Garifullina, Senior Leasing
Ekaterina Nikiforova, Leasing Manager
Svetlana Putintseva, Senior Leasing Agent

KupiVIP
Svetlana Myshova, Head of Purchase, Category «Women’s clothing”
Sergey Shcheglov, Head of the «Footwear» Category

Lamoda
Anna Arbuzova, Head of the «Accessories and Beauty» section
Anna Saltanova, Head of Offline sales
Irina Maksimova, Head of Clothing Purchase

Little Gentrys
Yana Kisser, Category Manager

Mamsy
Elena Bondarenko, Commercial Director

Offprice
Dmitry Aleksandrov, Deputy Commercial Director
Elena Valieva, Commercial Director

Ozon
Ivan Melnikov, Business Development Director Apparel, Footwear & Accessories
Svetlana Myshova, Head of the section «Clothes»

Trend Island
Aleksandra Zaitseva, Senior Rental Manager

Wildberries
Oksana Kalent'yeva, Leading Specialist for Commercial Development

14:00 — 15:00
Lunch
15:00 — 16:30 Hall «Baykal»
Case study session. New opinion leaders. How to sell to Generation Z?

Many global brands face the challenge of rejuvenation and attracting younger audience. Generation Z shoppers are very concerned about their individual style. They tend to express themselves through pronouncedly non-mass-produced or personalized regular products.

How to keep the integrity of the brand while the audience is shifting towards Generation Z? Which channels to focus on for brand or product promotion among the digital audience? The shop environment as a key to success.

Eugene Golubev, Regional Director, SMCP (Sandro, Maje, Claudie Pierlot)

Svetlana Efremova, Founder, Saharok

Ekaterina Rybina, Senior Brand-manager, New Balance, Jamilco

Albert Sharafutdinov, Founder, Kosmos

16:30 — 16:45
Coffee break
16:45 — 18:00 Hall «Ladoga»
Discussion. Fashion education in Russia: from theory to practice

As Russian fashion industry advances, the range of its fields extend and new professions are sought for in theoretical and practical fashion. The quality of education has dramatically improved over the recent years, and Russian universities nowadays train qualified specialists that are sought around the world.

The discussion will focus on how the fashion labor market will evolve and what are the strengths and weaknesses of the Russian fashion education.

Leonid Alekseev, Fashion Designer; Dress Designer; Author of Fashion Training Programs; Curator of Fashion Course, HSE

Annush Gasparyan, Director, of Fashion Industry Management and Communications Center, HSE

Laima Rilskaya, Director, Fashinology bureau

Daria Yadernaya, the curator of the joint MBA program of MGIMO and the British higher school of design «Management in the fashion industry»

18:00 — 18:00
Closing of the forum
15:00 — 16:30 Hall «Ladoga»
Case study session. Sales mix (channels, products, types of promos) in the context of too many sales

Never-ending promos in fashion cannot be ignored. Apart from the traditional seasonal sales, retailers experiment with unique promotional events and creative advertising campaigns which will stick in the customers’ memory.

Can a fashion retailer go without promos? Which KPI should be used to assess their effectiveness? Types of promos depending on corporate goals and tasks.

Andrey Gumarov, independent e-commerce expert (ex-head of E-Commerce Marks & Spenser and Quiksilver)
Как максимально эффективно подготовить и провести акцию/распродажу: логистика, IT, маркетинг, коммерция

Yulia Pantyushkina, Head of E-Commerce, Pierre Fabre Laboratories
New Marketing Mix на рынке, перегруженном распродажами

Grigory Shanaev, Marketer, Independent Retail Expert

5 october
Morning coffee
09:30 — 10:00
Plenary session. Innovation and modern digital technologies. How to develop corporate startup mentality and innovation culture?
10:00 — 11:30
Coffee break
11:30 — 12:00
Session on commercial negotiations. One-on-one meetings: negotiations between manufactures and retail shops, online retailers, marketplaces, showrooms, developers and supermarkets
12:00 — 14:00
Lunch
14:00 — 15:00
Case study session. Sales mix (channels, products, types of promos) in the context of too many sales
15:00 — 16:30
Case study session. New opinion leaders. How to sell to Generation Z?
15:00 — 16:30
Coffee break
16:30 — 16:45
Discussion. Fashion education in Russia: from theory to practice
16:45 — 18:00
Closing of the forum
18:00 — 18:00