New steps towards the omnichannel approach. How to perfect the omnichannel sales model?

The controversy over the omnichannel model is behind us. The retail business today is obliged to develop all channels and offer a "smooth" experience of transition between them to its buyer. For market leaders BTC "Petrovich", Hoff, OBI, IKEA, Leroy Merlin — a priority in the development strategy.

  • What new steps, what achievements do we see in the market in the development of digital channels and seamless experience?
  • At what stage of development is the market on average?
  • What lessons do we learn from failures?
30 may, 15:00 – 16:15