30
november
9:00
10:00
11:00
12:00
13:00
14:00
13:00 — 15:00 Секвойя 3
DATA DRIVEN MANAGEMENT
Big data collection and analysis technologies have become more available — now each department of your company wants to get more information. To advertise better, sell more, optimize procurement and logistics, boast to other CEOs at business breakfast, and even select candidates more accurately. So, let us find out where to begin, what tools to use and how to get data that is REALLY important! No hypotheses — just effective tools.

  • Data collection and systematization —  where to get it and how to analyze.
  • How to make a Customer Journey Map that will allow to: customize the offers, increase the quality of service, boost sales (this is why we are here, aren’t we?)
  • Not everybody can see the future.  Practical cases how to use predictive analytics
  • How to automate and optimize customer service 

Кирилл Балашов , руководитель группы CRM, сеть гипермаркетов О'Кей

Denis Egorov, Internet Marketing Director, Holodilnik.ru
Attribution based on data from Google and its use in advertising campaigns of Holodilnik.ru

Дмитрий Кибкало, основатель, генеральный директор, «Мосигра»

Дмитрий Красавин, директор управления клиентских программ и CRM Объединенной компании “Связной” | “Евросеть”

Marina Lagovskaya, начальник отдела операционного маркетинга, «Ригла»
Sources of analytics for personalization of sales in the pharmaceutical retail

Елена Петрова, менеджер по работе с клиентами в секторе «Ритейл», Google

30 november